Art consulting for a corporate collection

Corporate Art Consulting for a communication company

A communications company chose us to expand its corporate collection with works that reflect the brand’s character, positioning, and visual culture. The project began as a customized artistic consultancy , designed to integrate art into operational and management environments in a strategic and functional way. The project involved analyzing the spaces, analyzing the flow of movement and the color schemes, and selecting the most suitable works for each area.

The company expressed its desire to build a collection that could grow over time, becoming not only an aesthetic enrichment but a true tool for identity , employee well-being , and cultural positioning . Mandelli Arte coordinated all phases of the process, guiding the client from the initial vision to the final selection of artists, with a curatorial approach designed for contemporary corporate environments.

From interior analysis to curatorial selection

The selection focused on key figures in contemporary Italian art and Neo-Futurism . The client expressed particular interest in an energetic, dynamic, and innovative language that would reflect their corporate identity. The project was structured on multiple levels:

• a sculpture by Dario Brevi , with its light and layered surfaces, to bring a sign of movement into the internal passages
• a large tondo by Ugo Nespolo , a fundamental artist for Italian visual culture, whose works combine irony, colour and a sophisticated reflection on the contemporary image
• two works by Battista Luraschi, chosen for their ability to combine poetry and plastic material

This first selection represented the heart of the collection and set the overall tone for the project: energy, identity, and a strong connection to Italian design.

The role of artists and their integration into corporate environments

The curatorship found particular strengths in the placement of the works in the different spaces. For the waiting room , a transitional and welcoming space, we suggested an oval work by Gian Piero Viglino in a soothing blue , conceived as a true visual pause . The soft shape and chosen color help create a controlled, relaxing atmosphere consistent with the needs of the space.

The project has also reached museum level thanks to the presence of an important work by Omar Galliani , an internationally recognized artist and protagonist of the personal exhibition “ Diacronica – Il tempo sospeso ” at the Palazzo Reale in Milan in 2023.

The inclusion of Galliani in the collection is not just an aesthetic choice but a truly strategic gesture: it brings high-level cultural value, a temporal depth and a historical continuity to the company headquarters that reinforces the brand’s perception as a conscious and quality-conscious entity.

A collection that defines identity and future

The result is a corporate collection that combines visual identity , well-being of spaces , and a selection of Italian contemporary art with a strong narrative impact. The works interact with the environment, defining flows, enhancing waiting times, and enriching the workspaces with a sophisticated, recognizable, and coherent language.

The project was conceived as an evolving curatorial program , capable of growing over time with new acquisitions, new stories, and new business needs. The presence of artists like Ugo Nespolo and Omar Galliani creates a solid, culturally relevant collection capable of positioning the company on an international level of taste and quality.

For companies wishing to integrate art into their spaces, Mandelli Arte offers a tailor-made method, capable of accompanying clients on a path that unites culture , design and strategic vision .