A car dealership showroom · Blue fiberglass sculpture by the Plumcake

Blue fiberglass sculpture for a car showroom

At the heart of the car showroom, a blue fiberglass sculpture by the Plumcake collective introduces a visual element capable of immediately redefining the experience of the space. The project stemmed from the desire to create a focal point that would not simply engage with the lines of the cars on display, but would also bring an iconic presence into the space , highly recognizable and endowed with its own personality.

Plumcake and the New Futurism

To understand the value of this work, it is essential to look at the career of the Plumcake collective , active since 1983 and recognized as one of the main protagonists of New Futurism . Their artistic research combines comics , classical culture , design , and craftsmanship , giving life to works that possess a dual nature: immediately readable thanks to their pop language, but at the same time deeply layered with cultural references.

Inside the showroom, this identity translates into an intervention that doesn’t decorate , but defines . The work becomes a sign, an element that belongs both to the space and to the brand’s narrative, allowing the environment to take on a more sophisticated, ironic, and welcoming dimension. The sculpture acts as a “character,” capable of making the customer experience more engaging and memorable.

The role of sculpture in the exhibition space

The Plumcake sculpture is not simply an object to be contemplated, but becomes a marker of identity . Its strategic position at the center of the showroom makes it the first element visitors perceive and the last they remember upon exiting. The choice of fiberglass , a lightweight yet durable material, allows the form to appear fluid, as if shaped by the wind or speed. This sensation resonates perfectly with the values of the contemporary automobile: energy , technology , design , performance .

At the same time, the presence of a work of art within a commercial context reinforces the brand’s positioning as a company attentive to visual culture , quality, and customer experience. The sculpture’s polished surfaces reflect the chrome of the cars, creating an aesthetic connection that makes the environment more coherent and narrative. It is therefore not a simple object, but a curatorial choice that impacts the company’s image and public perception.

The Mandelli Arte approach

This type of intervention demonstrates Mandelli Arte’s transversal approach: selecting artists with a strong identity, capable of enriching professional environments with works that are at the same time iconic , functional and profoundly narrative .

The project completed in Seregno in 2024 represents an example of how the Mandelli Arte method enhances spaces through works capable of conveying character , originality , and vision . In the case of the Plumcake sculpture , the dialogue between art and context is evident: the work does not simply add color or movement to the showroom, but redefines its rhythm, expands the perception of space, and introduces a language that unites pop , design , and futurism .

The Plumcake sculpture demonstrates how an artistic object can transform a commercial space into a more recognizable, emotional, and memorable environment for those who experience it on a daily basis.

For those wishing to introduce a unique work into their spaces, collaborating with artists who possess a distinct artistic language represents a strategic and valuable choice. Mandelli Arte accompanies this evolution with a careful, attentive, and tailor-made approach.